why do we live in a world where microtar- geted ads can spontaneously direct me to products so on with my tastes it’s embarrassing; but when actively search for something as clear & simple as cookware” the same retailer site just gives the fuck up and shows me peppa pig onesies dragon-in-a-fez imagine walking into an actual store and having the same experience would you like this t-shirt we literally de – signed specifically for you based on data we illegally mined from 5000 of your emails?” no I’m just looking for a sock” we’re not sure what that is, did you mean a can Of bees?” point